What do you do if you have a large database of your customers but don’t have email address alongside it? Or even worse, you have email addresses but they are no longer in use, they are unyielding and will not produce any substantial result. You obviously want to find a set of up to date and verified email addresses for these customers (your target audience) and the most popular way of doing this, is to use an email append service.
You must be wondering what is the best way to embark on an email append project? And also how does it work?
Email appending refers to the process of adding email address or addresses to an existing database that already contains data such as name, phone number, physical address, and so on. Simply put it is the process of using a third party mailing list and implementing matching criteria to link an email address to a person on your database. One really needs to make sure you match as much criteria as possible to ensure the person you are matching against is the one who you are targeting. It involves precision and accuracy at every stage.
For instance, if all you have P. Olivers living at a certain neighbourhood, but at that address is a P Oliver and Peter Olever, which one do you identify as your subscriber? The key is, the more information you have, the better it is as you can be sure you are adding the right users to your list.
Now comes the second and the most critical part. You must ensure the emails you end up with have the correct permission to allow you to send emailers, flyers, brochures or any kind of marketing mails. As a marketer, you must have the active “opt in” consent.
Now let’s look at some of the benefits of email append services:
Reduce cost: Continual email appending helps to reduce marketing costs by driving more traffic to your website and lessening the need for other expensive marketing activities.
Increase efficiency of your campaign: Reach a wide section of your target audience while increasing the efficiency of your campaign. If you are sitting on a database full of erroneous data and running around trying to market to an audience without accurate set of information, then you are wasting time. Email appending will give you contacts that you need the most.
Maximise your ROI: Quality data results in hitting more inboxes, more people reading your mail and ultimately, increased sales.
Widen the scope campaign audience: Increase revenue from your existing clientele and grow new sales channels.
